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X Games

Project Type
  • SCAD Project
Category
  • Multi Channel Campaign
Software
  • Photoshop

Campaign Objective

X-Games decided to stream live the whole event through ESPN, this campaign aimed to promote that, looking for a way to show the benefits of the experience of watching and following the competition from home.

The concept focused on the advantages of seeing the incredible close-up shots from athletes' GoPro cams, showing some of the incredible shots that have been taken on previous events.

Copywriting

The headlines aimed to balance between humor and action to represent the fun and edgy images behind them, Looking to carry a lighthearted, uplifting touch to the whole campaign.

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