The concept behind MR's branding was sharp and stylish design, looking for the perfect balance between modern and elegant, looking to be cutting-edge while still formal.
Communications
Style Guide
A presentation designed to be easy to digest, showing a maximum of 3 paragraphs per slide.
Using a dynamic and cool feel to make it comfortable to read and understand, including what terminology to use, internal and external communication parameters, and more.
Business Plan
A description of the agency’s services and their unique perspective of them, placed on their website for both brands and talents to see.
Designed to be comfortable to take in and follow, with attractive visuals aiming to show the brand’s understanding of the medium.
Standards Manual
The heart of this presentation was to show in a clear way how to respect the style and design elements throughout the whole identity package.
The presentation defines things like spacing around the logo and other elements, what typefaces to use and for what, and how to combine them into headings, sub-headings and copy, as well as how and when to apply and use the logo variations, among other things.
Instagram Communication Manual
A guide including best times to post per day, optimal posts per week, how to divide content between the feed and stories, how many and what hashtags to use, and more.
IG Style & Visual Guidelines
Instagram MR profile structure designed and delivered to keep a cohesive and consistent style and visual storytelling on the platform.
Logo Proposals
This was the starting point and the spark that gave birth to this grand project, convincing Marat about the design potential his brand had, going in this direction.
These proposals show an influence of contemporary design styles, using Marat’s name and initials to create a typographic logo.
All of the design and promotional elements where carefully organized and developed into a modern, minimal and attractive website using the latest web design software and innovative technologies like AJAX and Slider Revolution 6.