LCTB
Project Type
-
Client Work
Category
-
Branding & Advertising
Software
-
Adobe Creative Suite
-
Wordpress
-
Elementor
-
Slider Revolution
The style behind LCTB is minimal design, the concept of the brand was a contrast between classical against innovative–a clean-cut style using modern effects and design trends in contrast with timeless design principles.
The notion of LCTB was to target clients directly and build brief demos of the design solutions we could develop for them. The brand was created and managed by me as creative and designer, a business manager, and a copywriter. We would create specific teams of experts we knew from the industry for each project, depending on the needs and opportunities at hand.
LOGO Variations
The square black and white logos served the purpose of comfortably branding grid-based elements, or compositions, the black to be placed over black or dark colors and the white for light colors or muted tones.
The logo variations were designed to look for a perfect harmony of the LCTB logo and the content in which it may be used. Having a horizontal trendy version with the superimposed name using a cool/contemporary typeface to be placed over modish design elements, proposals, demos, etc.
Tailor-Made
Creative Solutions
Looking to impress clients form the get go, we would carefully design every piece of communication to be seen from a potential client, showing that the research had been done, and the capacity to creatively deliver design solutions that met and exceeded perceived client expectations.
This was the first proposal shown to INFIX for their brand’s logo, designed after having a couple meetings with the founders of the brand, and served the purpose to sign them.
Their logo was designed using different modified serif typefaces to show elegance, the light use of purple, violet and blue where chosen to represent intelligence, experience and comfort, and the double outline around the logo serves the purpose of giving a sense of stability and maturity.
Logo Hero
A playful motion graphic of LCTB to engage with viewer's immediately and instill our logo into the viewer's mind, developed for proposals and digital advertising.
Hero Banners
Designed to explain a bit of the concept and soul behind LCTB:
"We are a Creative Agency developing extraordinary experiences that support our clients in establishing their voice and elevating their brands. Our work is recognized for its highly elaborate design and its capacity to impulse action..."
Some LCTB Projects
Carlotina Clothing
Focusing on designer clothes mainly from Mexican fashion designers, built by models for models.
The design concept was simple and clean but with some strong elements of color and a trendy feel to it.
Carlotina
E-Commerce
Designed with purpose, a beautiful website with its main objectives being incredibly functional and efficient as most articles are one-offs.
Using all of the power of Shopify, the site was designed and set up to automatically remove articles from sifferent sections after purchase without hurting the style or design, as well as hiding or re-organizing categories based on the number of products live amongst other features of the same nature.
BikeSpeed E-Commerce
A legendary Professional Mountain Bike Shop in Mexico City, trusted exclusively by some of the top pro. athletes of the country in Enduro & Downhill. Certified officially by Fox Suspension and many other main brands of the sport.
The website's design is based on being modern and original. Using efficient but unique design elements like the left sidebar navigation, making it more efficient and attractive to young professional athletes, the heart of the brand's clients.
