Infix Consultoría
Project Type
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Client Work
Category
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Branding & Advertising
Software
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Adobe Creative Suite
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Wordpress
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Elementor
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Slider Revolution
Business
Plan
A brief magazine designed to flow in a beautiful and sophisticated way, using a minimal approach to color. Combining serif and sans-serif fonts to represent flexibility and a blend of refinement and charm.
Style
Guide
A framework including the voice and tone of the brand, for employees, other agencies, and entities working with them. To make sure all the communication stays cohesive throughout all parts involved in any project.
Brand
Manual
Designed as a guideline to make sure that no matter what INFIX does in the future in terms of developing new materials, expanding their services, or creating in-house marketing and advertising, their design will stay consistent throughout all materials.
Hero
Video
Designed for the website’s homepage showing the agency’s services. Focusing on working as a welcome visual storytelling material to bring potential clients into the realm of the brand with the right perspective, an elegant and modern brand that understand their needs and can help them achieve their goals.
Logo
Proposal
These proposals were the result of the right research and various meetings with the founders of INFIX, both having the letter “V” as their first initial and looking to have that represented in the logo.
The main characteristics sought out were to have a serif typographic logo with poise and seriousness, while still looking young and contemporary. Additionally adding a light use of violet, blue or purple, colors that evoke intelligence, experience, and emotional stability.
Final Logo
The final version ends up being a perfect blend of all the proposals, symbolizing the principles and values behind the founders of the agency and the company itself.
Variations
Developed to brand the agency in slightly different ways on different channels, social media platforms, and digital marketing.
The square versions do not use the agency’s tagline to be used in materials at a small scale where it would become hard or uncomfortable to read it.
Stationery
INFIX’s stationery involves two different business card designs, one for the political sector and one for the private one. A folder, envelope, and letter designs.
The stationery design package is based on their brand’s colors and fancy, yet minimal style.
