FoxFace Challenge
Project Type
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SCAD Project
Category
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Interactive Campaign
Software
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PhotoShop
Poster' Design
Concept
The main idea behind the FoxFace Challenge is creating LOUD designs that scream to the world. Using bold and BIG typography, as well as bright and attention-grabbing colors and effects.
The main part of each poster is a close-up merging of 3 or more hard-reaction faces, merged and blended together to build the ultimate FoxFace expression.
The Typography is a culmination of many layers adding color, edges and strokes to the final screaming headline that gives character and power to the expression behind it.
The Challenge
Fox's microsite for the campaign explains simply and directly the prize, (FOX carbon ProFrame downhill helmet) and rules of the contest, posting your hardest or craziest/coolest reaction face, pulled from a GoPro body cam footage or a photograph, on Instagram using the official campaign #ThisIsMyFoxFace.
Fox's people post every day their favorite shots on the microsite's gallery.
FOX
StoreFront
Lastly, the campaign also involved creating a StoreFront banner for Fox's main stores, using the same style and design concept from the posters to ensure people coming to the store get involved!
